History of the ROUTE 66 RV Network


The ROUTE 66 RV Network began in 2003.  For over 25 years, brothers Steve & Dave Francis and long time friend Rob Merrill had crisscrossed in their careers.  Each had observed the consolidation of many industries that were once dominated by family owned independent businesses give way to “Big Box” retail chains and most recently internet upstarts.  As the owner of Trailside RV Center, Steve saw the clear consumer benefits of buying from a locally owned business, as well as the tangible synergies of connecting those dealers into a cohesive group committed to serving RV consumers as they travel.

ROUTE 66 began in the fall of 2003 with 17 charter members.  Through the hard work and efforts of those early pioneers combined with the vision and leadership of the ROUTE 66 corporate team, ROUTE 66 quickly grew to over 150 locations throughout the U.S.  ROUTE 66 received national acclaim for its growth and success in serving the RV consumer the “best of both world’s”; the personal care and commitment of a locally owned small business with the convenience & savings of a $2+ Billion organization.

In 2013, ROUTE 66 undertook two significant initiatives, aligning with KOA Kampgrounds, the most recognized name in outdoor recreation and expanding ROUTE 66 dealers into Canada.  ROUTE 66 is now able to extend superior service and savings through its Canada dealer locations & hundreds of partner KOA RV Parks throughout North America.  

In 2020, The ROUTE 66 RV Network and RV Care Network formed a new alliance that will allow our combined 200-plus dealerships throughout the United States and Canada to better serve traveling consumers throughout North America. This partnership strenghtened both ROUTE 66 and RV Care, and we’ve never been more equipped to keep the promise, “Wherever the Road Takes You, You Can Count on Us!”

When you shop with a ROUTE 66 dealer, you know what to expect. In fact, ROUTE 66 member dealers are still handpicked by their peers based on their reputation for Integrity, Customer Service and After-Sale Support.  Only the finest dealers in the U.S. and Canada are invited to join ROUTE 66 and their commitment to serving customers and creating a great RV experience is how they retain their membership.

Only ROUTE 66 can offer its customers over 1200 service bays staffed with nearly 2000 RVDA Certified Technicians.  ROUTE 66 also has several specific ways to support customers after the sale, including the ROUTE 66 Customer Care Promises, ROUTE 66 Proprietary Parts Network, ROUTE 66 RV Club, ROUTE 66 Roadside/Tech 24, ROUTE 66 Certified Pre-Owned, ROUTE 66 Classic Coverage Plus Service Agreements and Parts 66 Protection Plans.

So that’s our story in a nutshell.  Partners with a vision and commitment to local business.  Dealers who work together to create the best value when you’re buying an RV, or in need of Parts & Service.  And best in class partners and programs to give you the best possible RV experience.

At ROUTE 66, it’s more than a slogan:

"Wherever the Road Takes You, You REALLY Can Count on Us!"

Wherever the road takes you . . . You can count on us.

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